Book Marketing Tips from TV Producer, Radio Talk Show Host and Book Publicist - Write and Publish Your Book

Doing some more research into getting books promoted. What a book author needs is lots of interviews with local stations to promote their books. It's a fair exchange - stations need content, authors need "exposure". Radio provides the match. (See Radio-Locator for demographics...)

This particular link has a great deal of detail - it's a whole chapter on the subject. But here is why you have to continue your niche marketing efforts...

Book Marketing Tips from TV Producer, Radio Talk Show Host and Book Publicist - Write and Publish Your Book:

"...the successful author will carefully analyze what radio or TV shows to book. In book marketing, a book cannot be promoted without first identifying who the readers are in advance of a single sale. Find the reasons why that reader will read that book and then craft a message to be conveyed to information sources that reader relies upon.

Don't bombard the market with propaganda but send out promotional information to selected streams that reach specific persons. That approach has always worked and always will. Salesmen know that you can't sell a refrigerator to an Eskimo because he has no need of one, but you'd have a shot at selling him thermal underwear. So follow Walker's advice -- know your niche and then select the TV or Radio Show that your niche audience listens to or watches.

To successfully market a book, determine who will read it and then target that media directly. By way of example, one of my clients has published a book of poetry. Now the average person won't buy a collection of poetry. However, certain people love poetry, so we aim our book marketing efforts for this client to poetry magazines, poetry web sites and poetry societies."